Traditional Soviet values for children
Soviet propaganda posters presented positive images of healthy, active people engaged in useful service to the state, including children. This Soviet poster from 1953 was typical of this image. Its slogan, "Pioneers and Students, Get Interested in Modeling!", coupled with the image of a happy child in the open air on a bright, sunny day, suggested the positive results of state-approved actions. The Pioneers were a Soviet youth organization, which encouraged students to be physically active and take an interest in occupations appropriate for Soviet adults. Here the students are encouraged to develop an interest in aeronautics. Other Pioneer activities included traveling to the countryside to help with the spring planting or daily exercise in the form of military-styled calisthenics. Propaganda such as this poster was one method for the Soviet regime to create an image of the positive future, an important strategy to help avoid the reality of massive shortages of food and material goods following World War II.
"Pioneers and School Children, Get Interested in Modeling," Soviet Union, courtesy of the Wende Museum, Los Angeles, CA, 1953.