As the humorous ads in Hogan's Alley invade even the Kid's nightshirt, it becomes harder to tell whether the Kid is aligned with the
"bottom line" concealed by the illusions of advertising, or with the illusions themselves. This ad is for an associated feature in the comic supplement--a "newspaper" written by the bespectacled child with the "patented" head. Connections such as this one lend the comic supplement the depth and complexity of an
alternate universe.