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About the Map
The View from Kansas, 1896,
reflects the emergence of maps into popular and commercial culture
in the nineteenth century. They became vehicles for advertising
and displaying cultural and economic well-being. County maps, for
example, the staple product of several map publishing houses, displayed
rural landownership, local topography, artistic
views of individual land holdings, and lists of businesses and historical
material.
Map
publishing houses sold subscriptions to these map books to local
businesses and families. These subscriptions "recorded the
establishment of individual families on the land, expressed their
pride of ownership, and asserted their role in the pioneer history
of the region. Such maps, usually packaged as atlases, also mirrored
a resident's standing in the community and advertised his assets,
particularly his property holdings.
Subscription advertisements frequently
combined illustrations of idealized, orderly farm landscapes and
portraits of the family with plat maps of the property location.
The KPC&G railroad map advertised the extension and perpetuation
of these community values.
As railroad development
crossed the country preceding the growth of towns along its route,
railroads spent fortunes advertising to lure settlers to fill up
the lands along their lines. The railroads printed lithographed
pictures, maps, flowery descriptions of the productivity of the
country and glowing accounts of those who had succeeded...no pains
were spared to depict the favorable side, although no mention was
made of the hardships and more unfortunate aspects of the country.
As The View from Kansas City illustrates,
Arthur Stilwell, founder of the Kansas City Pittsburg & Gulf
Railroad adopted these familiar advertising techniques. Stilwell
completed his railroad linking Kansas City to the Gulf of Mexico.
As he pushed his line southward, his advertising, personal philanthropy
and ability to obtain backers created new towns with hotels, businesses
and homes stimulating the transport of goods and people along the
route
Stilwell's
unorthodox vision and promotional fervor extended to town planning.
A street plan of Port Arthur, Texas, the ultimate destination of
the Kansas City, Pittsburg and Gulf departs from traditional city
plan built on the traditional grida pattern of survey lines
running due north and south, east and west established by the Land
Survey of 1785. The Port Arthur town plan includes winding roads,
radial city streets, separate recreation areas and parks.
Stilwell lost control of his railroad in the
early 1900s. The line eventually became the Kansas City Southern
which continues today and local histories of towns along its route
such as Mena, Arkansas, and Stilwell, Oklahoma acknowledge Stilwell
as their founder. During his life, Stilwell built 2,300 miles of
railroad and more than 45 towns.
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