Sarah Horton’s book begins auspiciously enough with the content, but by the end, it left me overwhelmed by the technical details. While it did help me to understand some of the inner workings of html and web layout, which I have been near but not into over the past several years, I was left wondering if the book isn’t already somewhat out of date. I actually dearly hope so, because I imagined that FrontPage and various programs for creating web sites have interfaces nowadays more like desktop publishing programs, and less like computer programming manuals of the recent yore. Knowing as I do how fabulously well paid web designers are, who have come to consult with educational content groups I have worked with, and then disappear to work their magic, I am left wondering how the average prof could manage to mount content on the web. Sarah Horton’s premise at the beginning of the book was about assessing the possibilities, getting the necessary help, and so on. Certainly, those people who found an entree to the world of html early in the Daniel Boone stage did learn how to “speak html” and learned the hard way how to create web sites, or YLWYNTK (you learn what you need to know). Thus I learned a lot about computers, but never wandered into that design pasture. Horton’s initial cautions about the amount of time it would take are thrown to the wind when the technical stuff starts coming on. Those who learned on their own, or with a bit of help at the outset certainly did so when web sites were much simpler. How one would enter now without a program for the proverbial dummies, seems prohibitive. Web designers get paid a lot more than professors, methinks, and asking a professor to do that on top of an already full schedule seems too much. Bass and Rosenzweig’s warning about the type of technology training teachers really need also comes to mind here–it seems that the use of it is more important to foster than the techniques. Innovation must have made the process of building web sites less clunky by now. As a historical artifact, it is interesting to note how the story of web design seems to be one of bending a medium to a purpose it was never designed to fulfill, namely aesthetics over plain vanilla text and image. It shows how technologies evolve in unexpected ways.
Bass and Rosenzweig highlighted three important uses of digital technology (more…)