Rowdiness as a market image | Blatant commercialism as a market image
The Kid's rowdiness defines the World's market niche by deflating the pretensions of Puck, Life, and Truth, humor magazines that competed with and looked down on the Sunday comic supplements.
The Kid openly acknowledges The World's competition for consumers and thus positions The World as a representative of urban commercial reality.

Advertisement, World 30 Jan. 1897. Reproduced from microfilm.