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glossary

page view

Definition

page view

Request to load a single HTML page.

Information

Page views are only important to the degree they play a part in a site's revenue model. If a site earns much of its revenue from advertising, then page views are important because of their contribution to ad inventory. If a site only earns revenue on sales, then page views are not a key statistic. Page views without corresponding sales may even be viewed as an expense.

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Synonyms

page impressions

Related Terms

impression

Sites

n/a

Articles

Not All Page Views Are Created Equal
E-commerce Times (October 2, 2000)

Yahoo! Tops One Billion Page Views in Month of April
Yahoo! (May 7, 1997)

Yahoo's Traffic Reaches One Billion Page Views in Q3 '96
Yahoo! (October 1, 1996)